Traditionally, Britain scores higher than average for arts and culture, stability, and innovation. And somewhat less well for environmentalism, value for money and cuisine (no huge surprises there).
How Brexit might ultimately affect perceptions of BRAND BRITAIN remains to be seen. But one thing’s certain – it’s no time to fall back on Britain’s national habits of ambivalence and self-deprecation. Instead, brands in general, particularly British ones, need to know what they’re about. And show it.
The UK’s best-regarded names – BA, M&S, John Lewis, Dyson, Virgin – who have solid reputations for quality, service, a particular maverick individuality, demonstrating their relevance in the world markets shouldn’t be compromised by BREXIT, by the UK being in or out of the EU. The brand’s the thing.
So on the face of it all, Britain is holding up relatively well; the Brits are seen as reliable, intelligent and polite. However, one of the most common insights offered to me by Brit language school owners in Spain and the rest of the EU is that the accent instantly confers extra IQ points.
So despite the doom and gloom the recent BREXIT scenario has bestowed upon BRAND BRITAIN, certain stereotypes remain, BRAND BRITAIN being seen as strong, confident and reliable. So for those who are looking towards a gap year, looking into working abroad for a time, it’s time to look into training for a new skill and teaching EFL. Use the brand, and BRAND BRITAIN is the thing.
Use the BRAND to get trained, get placed and work in as many countries as you wish. Use the BRAND to get access to a Worldwide, Lifetime Job Placement Programme and in the process learn about other cultures, learn about different working environments, increasing your overall CQ (Cultural Quotient), which translates to a very marketable skill if and when you decide to go back home.